Ted J. Wasserman
Outgoing Informix Channel
Outgoing Editor's Corner
Yes, you read the headline correctly!
I will soon be transitioning into a new position at IBM. It has been wonderful
working with you over the last couple of years and I thank you for making
my job so interesting and enjoyable.
I am very pleased to announce that Sapna
Muralikrishnan will be taking over my responsibilities as your Informix
Channel Marketing Manager. Sapna has over 10 years of experience in the
IT solutions and services industry, and will be a great asset for moving
the Informix business forward. I encourage you to reach
out to Sapna to introduce
yourself and share your background, ideas, and needs. Future editions of
this newsletter and other communications will be coming to you from Sapna,
so please keep an eye out for her correspondence.
Before I sign off, I again would like
to say how wonderful it has been to work with such a dedicated, passionate,
and knowledgeable group of partners. You are instrumental in helping IBM
drive the Informix business forward, and we really appreciate your continued
loyalty and enthusiasm.
Informix Channel Marketing
Informix Business Partner
Customer Advisory Council
Saturday October 22
8am - 5pm
SAVE THE DATE!
Informix Update for Business Partners
Tuesday October 11th, 2011
09:00 Eastern (14:00 GMT)
As I write this article, we are in the
midst of our final preparations for the annual Information On Demand (IOD)
Conference in Las Vegas. IOD is one of the best forums for you to participate,
network and learn about our Information Management strategy and portfolio
- including Informix. I have tried to address some of the questions that
you might have about the conference in the following sections.
New this year, our business partner
program will be combined and include an Information Management, Business
Analytics and Enterprise Content Management focus. You will engage in one
complete program designed to help you maximize performance and drive better
Join us to learn about the exceptional
programs and resources at your disposal to grow your business. [UTF-8?]Youâ€™ll
learn about plans, directions, market trends, competitive strategies and
new and innovative technologies to help you drive new business opportunities.
The Business Partner Summit (Saturday and Sunday) is complimentary; however,
you must register for this portion of the conference to participate and
reap the benefits. To get more information about the conference and register,
We will also be holding our regular Informix
business partner council and customer advisory council meetings on Saturday
October 22. Any Informix business partner is welcome to attend. We will
be sharing information about upcoming Informix initiatives and programs,
marketing and sales updates, and more. The Informix Customer Advisory Council
follows this meeting and you are also welcome to stay for that as well.
If you are interested in attending, please RSVP.
Finally, save the date
on your calendars for a special Informix update webcast we will be holding
exclusively for our business partners that will cover recent announcements
and give you a preview of what is coming in the rest of 2011. Sign-up
I look forward to meeting you at the
your peers talk about IOD
Can't Afford To Miss the IOD Conference
The IOD conference is the best
opportunity for you to hear why IBM Informix is the database software voted
#1 in customer satisfaction. With over 25 Informix sessions and hands-on
labs to choose from, you will learn about Informix capabilities that deliver
unprecedented advantages, including advanced performance for OLTP and mixed
workloads, continuous availability, efficiency, minimal complexity and
lower computing costs. [UTF-8?]Youâ€™ll learn about the latest features including
the Informix Flexible Grid, Informix Warehouse Accelerator, Informix TimeSeries,
and Informix Genero, as well as tips, tricks and best practices shared
by product experts, customers and partners who will share their real-life
experiences with Informix.
In addition to the rich Informix
content, you will be able to leverage and enjoy a variety of activities
throughout the week, such as one-on-one meetings with IBM executives, meetings
with IBM Subject Matter Experts, community programs and receptions, exceptional
tools and resources for doing account strategy and planning, extensive
opportunities for networking with 10,000+ attendees. You will also learn
best practices from IBM and other clients that will help you achieve faster
to see what your peers have to say about why you need to be at IOD.
Business Partner Summit
October 22 & 23
Attend the Business Partner Summit?
The Business Partner Summit
sets the stage for the IOD conference. This is a great platform for you
to meet with key IBM executives and peers at an exclusive networking reception
where you are the guest of honor!
Being a part of this summit
will give you a lot of insight into the wealth of programs, resources and
support at your disposal to grow your business as an IBM Business Partner.
You also get to choose from a wide assortment of breakout sessions and
get the latest insights, trends, education, and competitive analysis.
Last but not least, learn about
product roadmaps, see the latest demos, and participate in technical deep
dives from experts, thought leaders, technical gurus and subject matter
experts and equip yourself to help answer your clients' most compelling
Business Partner Resources
Informix Business Partner
A new discussion forum hosted by the
IIUG has been set up exclusively for business partners to use as a mechanism
to collaborate with each other. This forum is only visible and accessible
to business partners who sign up for it. Membership is open to any IBM
Informix business partner (we will verify your business partner status)
and you must also be an IIUG member. To sign up for access, please email
us and provide the main email
address in your IIUG member record, or the SIGs email address in your Member
record (under the Membership button). You will be sent a confirmation email
when your access has been approved.
The Discover Informix Event-in-a-Box
is a kit designed for IBM Business Partners to run a half-day or lunch
& learn style of event, focused on the business value delivered by
Informix and related solutions. There will be a keynote session that focuses
on how the new innovations in Informix solve real-world business problems.
Additional sessions will focus on key Informix topics of interest such
as the new Informix Warehouse Accelerator for extreme performance, Informix
Genero, Smart Metering Solutions using Informix TimeSeries, Information
Security & Privacy Solutions that Enable Information Governance, and
Embedded Data Management. The objectives of the event are to drive Informix
awareness, improve consideration and drive leads by energizing the existing
Informix community and leveraging their passion to influence new prospects.
To access the event-in-the-box, click here.
Management Solution Portal
is an interactive web site designed to showcase business partner solutions
that support Information Management software. IBM Business Partners with
solutions that integrate Informix and other Information Management software
are able to have their solution listed in the portal at no cost. It is
critical to get your Informix-supported solutions listed as this will be
the central hub that all IBM sales teams and customers will be pointed
to when they need to find applications and solutions built on top of Informix.
Getting your solution listed is a straightforward process and does not
consume a lot of time. If your solution is not listed yet, START TODAY!
To get your solution listed, listed, please
Develop on InformixCampaign
Are you interested in attracting new
developers and solution providers to Informix? If so, leverage new high-quality
marketing materials including an email, direct mailer, postcard, sample
web page, and web banner. Most of the materials are customizable so you
can include your company logo and specific call-to-action. You can find
these new assets on the IBM Co-Marketing Center (CMC) -- search with the
keywords "Develop on Informix"
to find them.
To access the CMC, click here.
Industry Marketing Templates
Information Management industry marketing
templates are available for Business Partners to edit to quickly create
compelling event invitations and solution sheets with industry messaging.
Business Partners with an industry solution that integrates Information
Management software can "jump start" the creation of marketing
campaigns using these templates. It's easy and free. The industry templates
contain graphics and the same industry pain points and messaging from effective
IBM campaigns. Business Partners simply drop in their own logo and unique
solution description and contact information.
So far, the assets available include
solution briefs and event invitations for the Communications, Financial,
Government, Healthcare, and Retail industries. More assets are under development
and will be available soon. You can find these assets on the IBM Co-Marketing
Center (CMC) -- search with the keywords "Information
Management Industry Event" or "Information Management
Solution Brief". To access
the CMC, click here.
You can also listen to the recorded webcast
to learn how to use these new templates. View
the webcast presentation and listen to the Audio.
Quick Reference Tool
for Informix Business Partners
In an effort to continue to provide key
information to our Informix business partners and make it easy to find,
we have created an Informix
Quick Reference Tool that you
can use for "one-stop clicking" to various Informix assets and
information. Bookmark it and check back frequently for the latest information.
Informix Marketing Materials
for Business Partners
Do you want to run a demand generation
campaign around Informix 11.7? Leverage these new materials created
by IBM's marketing agency to generate new leads for Informix. These materials,
which include a direct mailer, email template, web banner, and more, are
customizable so that you can add your own company logo and call to action.
You can find these new assets on the IBM Co-Marketing Center (CMC).
To access the CMC, click here.
Are you a member of IBM PartnerWorld?
Find out what you are missing: Communication, Collateral, Lead Generation
benefits, and much more! To learn more about becoming a PartnerWorld member,
Sales and Marketing
Quick Reference Tool for BPs
Business Partner Sales Kit
Co-Marketing Center Tool
Management Solution Portal
Business Partner Programs
Software Value Plus
Business Partner Bootcamps
Chat With the Lab
Informix User Group (IIUG)
Informix BP Update Webcast
October 11th, 2011
09:00 Eastern (14:00 GMT)
YOUR CALENDARS: Informix Business Partner Update Webcast
Save the date on your
calendar and register for a special Informix update webcast we will be
holding exclusively for our business partners to go over recent announcements
and give you a preview of what is coming in the rest of 2011. You can't
afford to miss this one! Sign-up HERE.
Webcast: Data Management for a New Generation with IBM Informix
This session is designed for new and
existing Informix users to learn why Informix is still is the best solution,
from the most mundane of data needs all the way to the largest of systems.
We will show examples where Informix is better than any other technology
when you combine all of the capabilities around:
* Always On with
dynamic reconfiguration, self-tuning and the most flexible replication
in the industry. This is about 100% uptime.
* Always Smart with
the ability to bring a large number of users into a database to ask the
hard questions around data warehousing and analytical processing. 100s
of concurrent users wanting Google-like response times.
* Always Flexible
as Informix is the only enterprise database that can run and replicate
between operating systems, tiers, versions and geographies. It can grab
and return resources on-demand for your worst case scenarios.
* Always Fast for
transactional, warehousing, and mixed environments. Do your users now expect
those queries that took minutes before to run in seconds? Are you looking
to bring your corporate data to more and more users [UTF-8?]â€“ both inside and
outside your organization?
Oracle cannot do this. Microsoft [UTF-8?]doesnâ€™t
know how. Teradata falls apart with too many concurrent users. Oh,
did we mention you can do all this for a fraction of the cost? License
cost, hardware cost, people costs. We know your accountants care about
Date: October 4, 2011
Time: 10:00 AM Pacific Time (Los
Angeles) / 1:00 PM Eastern Time (New York City)
Duration: 60 Minutes
Register for the webcast here.
Webcast: The Hidden Challenge in Meter Data Management
The rapid rollout of smart meters as
part of the Smart Grid adoption by utilities companies has been nothing
short of impressive. However, as the meters are turned on, utilities are
often ill-prepared to manage the deluge of data flowing at unprecedented
levels. Strategies should be put in place today to manage performance,
control costs and meet regulatory requirements.
Please join speakers from IDC Energy
Insights and IBM for this live webcast to hear:
* Challenges faced when managing
smart meter data
* How actual utilities companies
are meeting these challenges
* How to dramatically reduce storage
and system costs while accommodating growth
* How to accelerate time-to-value
gained from smart meter data
Date: Tuesday, September 27,
Time: 9:00 AM Pacific Time (Los
Angeles) / 12:00 PM Eastern Time (New York City)
Duration: 60 minutes
Register for the webcast here.
and Traak Systems Partner to Develop Solutions for E&U
Oninit Consulting, the Informix services
company and Traak Systems, which provides predictive analytics solutions,
have announced a partnership which will see them jointly develop solutions
for the energy, renewable energy and utilities marketplace. Together they
will work to combine the power of the Traak complex event processing (CEP)
engine with that of Informix, one of the fastest and most powerful databases
in the world. The solutions will leverage the native Time Series data handling
capabilities of Informix and the analytical, real-time, next event predictive
capabilities of the CEP engine. Companies will, for the first time, be
able to receive, interpret and understand vast quantities of real-time
information and transform this for immediate action in dynamic business
situations. Traak and Oninit will focus initially on the energy and utilities
markets and broaden the focus to other sectors including transportation,
retail and manufacturing over time.
Read the full press release here.
Offers Database Solution to Enable Smart Meter Data Capture
A recent IBM white
Smart Metering Solutions with IBM Informix TimeSeries,
explores how smart meters change how utility companies capture data, which
creates new possibilities for the use of that data.
Click on the link above to understand
how this new data captured by the smart meter is used in two-way communications
between the meter and the enterprise systems running outage management,
time-of-use billing, load forecasting and other applications.
Read the web article about this whitepaper
Have you seen the latest Informix client
videos? Learn how Informix solutions are being used everywhere and how
some of our clients are adopting powerful technology like the Informix
Flexible Grid to solve some of their toughest business challenges.
To view the videos, click here.
Ultimate Warehouse Edition 90 Day Trial Version
Are you or your customer interested
in trying out the new Informix Ultimate Warehouse Edition (and Informix
Warehouse Accelerator) to see the magnitude of speed up of your data warehousing
workload first-hand? There is now a 90 day trial version available for
download on the Informix download site. Download and try it out today!
Download the trial edition here.
Us for the Next Informix Chat With The Lab
Topic: The Latest Informix
This webcast will cover several
Informix 11.70 performance features. Reduce index overhead by using Forest
of Trees and Disable Foreign Key Index features. Take advantage of connectivity
optimization features such as Network Name Service Caching, Multiple Listen
Threads, and Multiple FD Servers. Finally, improve run-time performance
of C-UDRs by pre-loading C-UDR shared libraries.
Thursday September 29, 2011
11:30 AM - 1:00 PM Eastern
(GMT-05:00) / 10:30 AM Central / 8:30 AM Pacific / 16:30hrs London / 17:30hrs
Frankfurt, Paris / India 10 PM
Register for this event
Note: The presentation
will be available at www.ibm.com/informix/labchats
prior to the event.